September 5


Bike beats Bertha in cross-London challenge

Hurricane Bertha proved no match for Digital Craftsmen MD Simon Wilcox during this year’s Prudential RideLondon-Surrey 100.

The cyclist battled through stair-rod rain, floods and whipping gales to finish the August race — cut to 86 miles due to the pummelling conditions — in a respectable five hours and thirty-one minutes.

“Some riders had problems with water filling up the tubes of their bike frames,” commented Simon, whose efforts raised several hundred pounds for the charity Breakthrough Breast Cancer. “Lots of people were turning their bikes upside to get the water out.”

Simon is a keen cyclist after biking from London to Cambridge to raise money for the cancer charity in 2010: “It was the first time I had been on a bike since I was a child, and our team raised £22,000.”

The Digital Craftsmen MD conquered the 969-mile route from John O’Groats to Land’s End as part of the Deloitte Ride Across Britain in 2013, raising funds for Headway and Action Against Cancer.

He is reprising the mammoth pedal, travelling from Cornwall to Scotland this time, between September 6-14th 2014, covering more than 100 miles a day. This year he is raising funds for the Celia Hammond Animal Trust.

“I ride mainly for the health benefits and feel a lot better for it,” added Simon. “You’re not in a metal box so you don’t need to find a parking space and can stop wherever you like. It’s the best way to see the country.”

You can sponsor Simon’s latest pedal across Britain on his JustGiving page.


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